We all have a dream. Some of us achieve that dream, and some
experience it through others. And some just continue to dream. In business,
dreams become ideas, and ideas become a business. It can start small and grow
as we follow our idea, learning along the way and following our passion – if we
are fortunate enough to be passionate about what we are doing. I have been fortunate. Design is
something that I realized was my passion a long time ago. All things design. A
friend once said to me, when I got up in the morning, the design process began.
That passion for design set me on a journey that became a lifestyle. As I matured, I began to realize and
recognize design on many levels. Travel broadened my experience and introduced
me to design from different perspectives. I would introduce these ideas in my
work. I became a collector of furniture, photography, fashion, and a consumer
of anything showcasing good design. Design was my work and design was
integrated into my life.
As I began exploring cool places to escape in warmer
climates, I was drawn to amazing beaches and developed a user experience checklist.
How did the walk on that pristine virgin beach affect me? Did I totally forget
everything the moment I took in that breathtaking view? Was I mesmerized by the
awesome sunset? Am I appreciating the carefully designed architecture around me?
Have I noticed the selected and curated furnishings and décor surrounding me? Am
I inspired to do something, to create something? Do I feel like I have
experienced something so special, I do not want to tell anyone about it? Am I
totally relaxed? Do I want to stay or leave.
If I never wanted to leave, I knew I would return. And I did
return frequently to many different places and some extremely special
favorites. It is about life. We all need to fuel our inner self with rewards. I
realized for me it was ocean, beach, architecture, and, a beautiful setting
that had not been overly changed by the hand of man. This became a part of me, a lifestyle, something that fueled
me with enormous energy and creativity. When my tank was low, I knew I could go
someplace amazing and fuel up.
As the world shrank and the truly special places were
becoming overcrowded, I decided to create a place. A place that drew on all my
experiences discovering amazing beaches, and very cool places. A place that embodies
lifestyle and involves design and architecture, things that I am passionate
about. I have been blessed with having the time it took to plan and create the
place I call Chachalaka. A lifestyle experience that soon will be available for
those looking for beauty, intimacy, tranquility, and privacy.
